PRICING STRATEGIES

OUR MUTUAL OBJECTIVE: ACHIEVE THE HIGHEST SELLING PRICE FOR YOUR HOME

Purchasing a home is both an emotional and business decision for any buyer.  Acknowledging the emotional component, the way a home is presented to the buying public distinguishes your home from other homes that maybe similar in size and specific location. The ultimate selling price is determined not only by comparable properties but by competing buyers as well. 

In the real estate world the highest price for a home is achieved by all buyer prospects that are qualified and in a position to both afford and appreciate your home.  Your property value is closely tied to the history of house selling prices in your same neighborhood and  community.


MARIN SINGLE FAMILY HOME SALES PRICE

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DETERMINING THE VALUE OF YOUR HOME

UNIQUELY POSITION YOUR PROPERTY TO CREATE MAXIMUM INTEREST

Although the listing price you place on your property will influence its sale, there are many other factors that come into play. Some of these factors are within your control, others are not.

Factors not within your control:

  • Your property’s location

  • Recent property market values

  • Current economic indicator

Factors within your control:

  • Your property’s distinctive and compelling attributes

  • The physical condition of your property (home and grounds)

  • The closing date you prefer

  • The ready access to your property for showing

  • The selection of the real estate sales professional you choose to represent you

Factors to consider:

  • A house that is priced right from the beginning achieves the highest proceeds. Take advantage of the initial excitement your home will draw its first few weeks on the market by realistic pricing. The desired end result is to find a price that will attract a buyer in a reasonable time.

  • Based on supply and demand, the market determines the price.

  • Market research assists in determining Opinion of Value.

We will perform a Comparative Market Analysis that considers recent transfers and active listings. Ultimately the selling price will be determined by not only comparable properties but by competing buyers. Buyers will establish a “worth” that your property has to them. The buying public determines the market value of your home. There is no exact price for real estate, although pricing certainly affects salability.


THE IMPORTANCE OF INTELLIGENT PRICING

LISTING PRICE

Determining the best asking price for a home can be one of the most challenging aspects of selling a home. It is also one of the most important. If your home is listed at a price that is above market value, you will miss out on prospective buyers who would otherwise be prime candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. By pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home.

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PERCENTAGE OF BUYERS BY ASKING PRICE

By pricing your property at market value, you expose it to much greater percentage of prospective buyers.

TIMING

Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market. Improper pricing at the Initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price or, even worse, no sale at all. Your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.

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ACTIVITY VERSUS TIMING

A property attracts the most attention from the real estate community and potential buyers when it is first listed on the market.

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THE DETRIMENTAL EFFECT OF OVERPRICING

Improper pricing at the initial listing may result in your property languishing on the market, which can lead to a below market value sale price.